Piracy has always been an international problem. Given the development of digital media, it is inevitable that music and creatives will somehow find their way there.
There are various reasons why one would opt to download illegally instead of purchasing a full album. And it takes two hands to claps.
1. We cannot ignore the fact that most of us do not love the entire album. Instead, we love to buy only our favourite tracks. This is not quite possible when purchasing a CD. To buy an entire album for the sake of 1 or 2 songs is not economically-wise and pocket-friendly. That is exactly what many legitimate sites are doing, Beatport, Juno - enabling listeners to select and buy only tracks that they want. Failure to catch up with this trend, naturally throws fans with little choice but to turn to illegal downloads.
2. With the rise in digital media appliances like MP3 players and walkman phones, it is only natural that users of these appliances would opt for music which can be directly fed into our appliances for our own use. An album or CD is useless in this aspect, which requires more "work" before we can do so.
3. Are listeners the only contributing factor in piracy? I beg to differ. A good example of a recent saga would be the "fees imposed on nightclubs and shopping malls storing songs on computerised systems". While this move does not highlight the problem of piracy, but it has certainly shown the mindset of major labels and the recording industry in general. Other than performing royalties or reproduction royalties, where and who does this extra income of fees go to? Do the contracts of artistes allow them to make a claim towards their labels of additional royalties since it is their music that is being uploaded? This is widely publicised in news, and having seen the mindset of the local music industry, why would we still want to pledge our support?
4. A certain aspect of illegal downloads can be attributed to the pricing of CDs. Have CDs been made too expensive? IF it is, then it is not hard to see the primary factor that leads one to download music through illegal means. Given that I could purchase a track at a lower cost, why would listeners still turn to illegal downloads laden with viruses and spywares?
Overall, my opinion stands firm that both listeners and record labels have played their own part in the rise of illegal downloads. Record labels cannot place the fault entirely on end-users because as marketers, we simply cannot ignore the buying mentality of the mass. "Force-selling" will only leave end-users going in search of other avenues to get their music.
The loss of income cannot be attributed totally to illegal downloads too. If illegal downloads are to stop, there must be a replacement solution to convince why end-users should stop. Where is this replacement solution?
Just for reference, this is a case in 2003 involving BMG & Colombia House Music Club (US) on how major labels caught stealing $100million a year. Not to mention, they are the same companies that represent the artistes.
http://www.boycott-riaa.com/article/print/6654
This is another one which again in United States, that Universal was sued for alleged copyrights infringement.
http://www.theregister.co.uk/2000/12/08/universal_sued_for_alleged_copyright/
Are end-users the only party that contributes to the illegal downloads community? Is there something the labels themselves can help to improve?
Telling illegal downloaders that they are stealing is not going to change their mindset behind each download. Imposing harsh laws in Singapore is not going to stop the problem, since what the RIAS preaches is "fair trade" and in the drive to buy a full album when we do not need the full album is somewhat considered as "force selling". And especially when it has come out in the open about how major labels are ripping millions off their clients, it does put end-users in second thoughts - should we still contribute to the pockets of record labels who market our favourite artistes?
At this point, I will be asking - what can music labels contribute to help in stopping illegal downloads?